Based in Princton, IL, Hornbaker Gardens has sold a variety of plants via mail order and on site since 1987. Specializing in irises, daylilies, and hostas, Hornbaker Gardens chose BitSculptor to revamp their web presence, creating a new image for the company and expanding web site capabilities to provide for the online purchasing of their core products.
BitSculptor designed a new logo for Hornbaker Gardens, for use on the web site, brochures, and various other marketing materials.
Visitors to the site may purchase hosta, daylilies, and irises via the online store. Gift certificates may also be purchased and redeemed through the web site, and an opt-in email list allows Hornbaker Gardens to easily contact past customers to inform them of sales and news.
BitSculptor implemented a custom URL rewriting tool on the site's catalog pages in order to increase visibility to top search engines such as Google, Yahoo!, and MSN. This tool ensures that each page of the catalog is seen as unique to the search engine, which greatly expands the amount of site content the search engine will index. More content indexed leads to more search engine referals, and more referals leads to increased sales.
Check it out online at:
www.hornbakergardens.com
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