|
July 22, 2001
 With a large client based in the agriculture and manufacturing industries, Stokes Ladders had opted for a very "stripped-down" approach to its web site design, in order to create a simple, clean customer information portal. After analyzing web traffic over a period of several months, it became apparent that a redesigned opening page could better steer customers and potential customers toward important product information.
To that end, BitSculptor redeveloped the opening page of the site. It features a completely different page layout than all subsequent site pages, and draws the user in by hitting them quick with product previews, while encouraging them to click through to actual product pages.
|
