March 17, 2009
Email is a proven and effective communication and marketing tool, but many people don’t use it to its fullest potential. Is your business using email to achieve its goals?
A 2008 study by the Direct Marketing Association shows a return on investment of $45 for every $1 spent on email marketing. This is over twice the ROI of other forms of Internet marketing, and nearly triple that of “offline” marketing such as postal mail or telephone. In these tough economic times, we can’t afford to waste marketing dollars!
About the Workshop
Part of the “59 Minutes to a Better Business” monthly workshop series, this workshop will be conducted by Eric Schlange, former chairman of the Chamber’s technology committee. Eric runs three different Internet-centric companies including BitSculptor, a local website development, hosting, and marketing firm. He also consults with customers on a regular basis, helping them market effectively via email.
Topics covered in this short seminar include:
- Email List Marketing
- Managing Your Email Workload
- Composing Effective Emails
- Avoid Receiving (and Sending!) Spam
- The Future of Email
Monday, April 13, 2009
6:00 PM - 6:59 PM
At the City Council Chambers, 225 Park St. in Lakeport, CA
Cost is free to Lakeport Chamber members, or $10 for non-members. Space is limited - make your reservation today! Please RSVP online, by phone at (707) 263-5092, or via email at email@example.com.
More information: Email the Chamber (707) 263-5092